These days Linda doesn't even go out to walk the dog without a slick of lipstick and a quick brush of the mascara wand.
Vain as that may seem, she says she is not alone as other middle aged women feel similarly‘I told her a decade ago that she needed to hurry up because I wanted to wear a sleeveless dress at her wedding!
When The Apprentice star Karren Brady took ermine recently in the House of Lords, she was mocked by this paper’s own sketch writer for the height of her heels, the quantities of slap she wore and her highlighted hair: ‘groomed as though for Crufts’.
I felt the same, a fortnight ago, when Helen Mirren, 69, become the new face of L’Oreal.
Going fresh-faced and natural may have given the illusion of modesty, but it was simply a viable option.