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Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.

Many online daters enlist their friends in an effort to put their best digital foot forward.

Some 22% of online daters have asked someone to help them create or review their profile.

Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).

Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.